Have you ever noticed the advertisement that seems alongside the search results of the search engines, and then we must say that you are well known to pay per click (PPC) marketing. PPC can be defined as a digital advertising model in which the advertisers can display ads of their products when users search things online, enter relevant queries in search engines. Advertisers are only charged when a user actually clicks on their ad. PPC is also known as keyword advertising due to the nature of the keywords and the role they play in paid search.

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